A classic in the business world and a must read for all small business owners. It contains the now iconic statement "Work on not in your business".
The mistake many people make is getting stuck in the nuts and bolts and daily grind of running their business, being too close to the coal face and not finding the time to think more strategically about their business.
It's very much geared towards creating repeatable systems and processes which is particularly useful if you're looking to grow and expand your business by using franchising or licensing but can apply to most businesses.
It's the reason businesses like MacDonalds and Subway are so successful. It's not so much about the product but about the systems they have in place to deliver the product to the customer in a consistent way all around the world.
Get your copy today - The E-Myth Revisited.