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Having just been on the receiving end of a yet another cold-call, one of the things that annoys me most is when having established that it is actually you on the line - they launch into their script with hardly a pause for breath and with no concept of whether you actually might be in the middle of something.
I always wait to see how long it takes them to pause and ask me a question. Sometimes the question comes fairly quickly, at other times they don't wait, they just keep going based on the assumption that I'm going to want what they're selling.
If there's a hint of dis-interest they either change up a gear or switch to their "How To Handle Objections" script.
Now I'm no expert on cold-calling and could certainly learn from the experts but doesn't it make sense to at least ask a couple of pertinent questions before launching into your 'speel'? Better still don't use a script but a few key bullet points for discussion.
I did compliment someone on their calling technique the other day - they were informal, friendly and
Better to end a call quickly and move on and stop wasting both yours and their time.
[If you register with the Telephone Preference Service you can eliminate most cold callers - doesn't work for overseas, businesses numbers or if you've 'opted-in'.]
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